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Find me on YouTube at Fashion Riley or on TikTok @FashionRiley

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About us About us

Fashion has always been my first language. It’s the constant state where I feel the most myself, the most creative, and the most at home. But building this brand isn’t just about me or the things I love. It’s about the girls watching me.

I’m the oldest sister, the built-in example, the one who makes the mistakes first so my four little sisters and my niece don’t have to. I want them to grow up knowing that women can be CEOs, creatives, founders, and visionaries — all at once. I want to teach them don’t have to wait for permission. They can dream something and then build it.

Everything I’m doing now (the late nights, the trial and error, the mistakes, the $0 days) is so that when they’re ready to create something of their own, they’ll already have a blueprint, a mentor, a guide. They’ll have me.

This brand is my love letter to them, and to every girl who needs to see someone who looks like her building something from scratch. I’m just paving the way. And if I can do it, so can they.

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